Master Legacy
When we took on the challenge of creating the identity for Master Legacy, the mastermind led by Rodrigo Góes—the world’s leading expert in travel miles—we knew we had to go beyond design.
A mastermind is not just a group; it is an ecosystem for growth. It’s where strategic minds connect, where ideas turn into results, and where vision transforms into legacy. Our mission was to translate this exclusivity, sophistication, and authority into a visual system that communicates power, strategy, and transformation.
Every detail of Master Legacy’s visual identity was designed to convey strength, prestige, and the high-level mindset that defines its members. Colors, typography, and symbols—everything was carefully crafted to reinforce the exclusivity and impact of this mastermind in the market.